Hey!
When was the first time you had to think about the right text for your marketing messages?
When I was creating a landing page structure for a mobile app. I've come up with the messages based on our persona research.
What are the other alignments that should happen between marketing and sales teams?
Lead transferring and lead quality feedback!
Can you recall situations when you changed your opinion on a business process?
A year ago I was focusing on campaign management, whereas I had to find a product market fit. I realized this when I read "Lean Startup"!
What other points of view are applicable to marketing?
1. Lead generation approach
2. A media outlet for your buyer persona
When was the first time you had to think about the right text for your marketing messages?
When I was creating a landing page structure for a mobile app. I've come up with the messages based on our persona research.
What are the other alignments that should happen between marketing and sales teams?
Lead transferring and lead quality feedback!
Can you recall situations when you changed your opinion on a business process?
A year ago I was focusing on campaign management, whereas I had to find a product market fit. I realized this when I read "Lean Startup"!
What other points of view are applicable to marketing?
1. Lead generation approach
2. A media outlet for your buyer persona