Empowering business with marketing ideas

I’ve been in marketing for 5+ years, working with 20+ projects and being in the loop of current trends. I’ve started off as an email marketer and transitioned into a strategy role, while learning SEO and PPC. You can connect with me on LinkedIn here.

This blog is for:

  • Marketers who want to expand their expertise from their specialty to the helicopter view. This includes people working on research, analytics, strategy, UX, content, web design, PPC, SEO, SMM, PR, and emails.

  • Managers who want to monitor current discussions in marketing

  • Business executives who want to add more marketing context into their strategy and operations.

Topics we’re exploring

Instead of “how-to” articles on marketing, we’ll focus on the “why”.

We’ll reimagine the old topics in a new context, try to challenge the marketing rulebooks with heretic ideas, and find wild connections between marketing and non-business things.

Some of the planned topics are:

  • the marketing theory of everything

  • the future of digital marketing (prediction models)

  • Marketing theory vs practice

  • Marketing career tips & blockers

  • Marketing education (should be taught from junior to senior, which marketing degree to pursue)

  • Defining marketing terms - polls

  • Web3 gaming vs gaming community

  • PMF above marketing. You can’t market a bad product and expect it to go mainstream.

  • are marketers the bad guys (because of privacy and so on)

  • content competition (people actively read like 5% of what they are subscribed to, initial subscription set)

  • Just what the hell is a decentralization?

  • The implications of a regression to the mean in marketing

It’s free to subscribe

I don’t plan on adding the paid subscription yet. If there will be one, it’s going to be focused on the “how-to” articles.

I’m not committed to a certain writing schedule, so I typically come back once in a while, refreshed to share my thoughts. To get started, just

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Empowering business with marketing ideas

People

I’ve been in marketing for 5+ years, working with 20+ projects and being in the loop of current trends. I’ve started off as an email marketer and transitioned into a strategy role, while learning SEO and PPC.